Top Amazon Performance Tips for 2022

Optimizon is a full service Amazon Agency, helping brands sell more and increase their return on investment. Here they reveal just a few areas of Amazon that your business should be focusing on in 2022, followed by some expert tips.

These are the areas your business should have fully optimized in order to improve sales and performance on Amazon:

• Optimize Amazon product descriptions to improve your conversion rate.
• Optimize products for Amazon search to make them more visible.
• Improve your Amazon product images to increase sales.
• Improve delivery times to sell more on Amazon (and keep customer experience high).
• Increase your positive Amazon reviews to give buyers confidence.

Sell on Amazon Business

Amazon Business will be a huge growth area in 2022. Amazon is heavily investing in its B2B marketplace. If your company isn’t selling on Amazon Business yet, our advice is that you should get in on the act before your competitors do.

If you are already an Amazon seller, it costs nothing to add Amazon Business to your account. It gives the potential for you to make B2B selling easier, and open up your products to a wider audience.

Amazon Business allows you to benefit from higher visibility and lower fees on high volume transactions. It also gives you the opportunity to grow sales by reaching millions of B2B customers across the globe. Customers that would be very hard to reach otherwise.

Amazon Ads: What's New in 2022?

Try to calculate your true cost of sale on your own platform (taking account of premises, postage, packing, advertising, etc). Run a number of test campaigns on Amazon and compare the two.

Remember, all marketplaces and selling platforms are designed to be pay-to-play services. If you invest in Amazon Ads, there will be spillover benefits to your organic Amazon search results. In other words, an effective ad campaign can increase sales, and it can also lead to improvements in your organic Amazon performance.

You should always plan to invest a proportion of your revenue back into ads, and then refine the campaigns to achieve optimal performance.

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