impact.com Closes 2021 With New Google Pay Integration, $150M in Funding and 51% Increase in Clients

impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021. In the last year, impact.com has seen enormous traction with success in new capital funding, two acquisitions, and four new tech integrations. The company has also seen growth with 51% increase in their client portfolio and 15 award wins so far this year.

impact.com kicked off 2021 by joining Shopify Plus as a certified app partner for influencer and affiliate marketing. Over the course of the year, impact.com also announced new product functionality for B2B partnerships through a partnership with HubSpot, a tech integration with BigCommerce and most recently an integration with Google Pay. Additionally, impact.com acquired Trackonomics, an SSP for publishers’ partnership programs that provides page-level revenue attribution and ROI, and Affluent, an analytics and automation platform designed to help agencies manage partnership programs for brands. Earlier this year, the company also disclosed financial growth, exceeding $100 million in annual recurring revenue and closing a $150 million round of funding at a $1.5 billion valuation in preparation for an IPO.

The last two years have been an uphill battle for marketers. When both Apple and Google announced in 2020 that they would severely limit online targeting, tracking and measurement as a result of the loss of cookies and other online user identifiers, many had to readjust their strategies to reach and convert their audiences. At the same time, there has been a surge in ecommerce; however, it’s been met with growing consumer backlash against advertising. As such, marketers have shifted their focus toward leveraging partnerships to connect with consumers through third party trusted reviews and recommendations, a trend expected to continue for the foreseeable future. With an influx of influencer and affiliate strategies, along with commerce content, the partnerships industry is equipped to provide solutions where advertising has failed.

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