AnalyticsIQ to unlock consumer marketing preferences

AnalyticsIQ is thrilled to unveil ChannelIQ, a groundbreaking addition to our predictive data arsenal. ChannelIQ offers invaluable insights into consumer marketing channel preferences, empowering brands and marketers to enhance messaging, targeting, and campaign performance. ChannelIQ is an innovative and powerful suite of data covering an array of modern consumer channel behaviors – from social media activity to TV consumption to podcast habits and more, as well as various aspects of each such as responsiveness by channel, activity level, amount of influence, content preferences, and more. Created leveraging AnalyticsIQ’s proprietary research-based approach to data creation that blends cognitive psychology and data science, ChannelIQ unlocks unparalleled insight into where target audiences spend their time and what grabs their attention. With detailed analysis on content consumption patterns, advertising responsiveness, and optimal engagement times, ChannelIQ empowers marketers to craft laser-focused strategies that resonate deeply with their audience. “The AnalyticsIQ team is excited to announce the official release of ChannelIQ which gives marketers the unique ability to understand consumer activity as it relates to specific marketing channels,” said Scarlett Shipp, CEO of AnalyticsIQ. “By providing deep insight into this crucial aspect of consumer behavior and targeted advertising, ChannelIQ enables the creation of more efficient, effective, and personalised strategies and can ultimately play an instrumental part in improving campaign ROI.”

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